As a full-service talent representation agency, we look to, and prepare for, the long-term from Day 1. Whether that's prepping for the draft; contract negotiations, transitioning off the court to coaching, the front office, broadcasting, business or publishing; Tandem is your partner from start to finish.
Whether you’re interested in radio or TV; news, sports or entertainment; if broadcasting is your passion, Tandem can help. We have a proven track record of establishing and guiding the careers of both rising and established media talent.
Tandem handles everything from placement and contract negotiation to portfolio creation and new media planning. Our experience ranges from national on-air news, sports and entertainment personalities to local and regional broadcasters and journalists.
Authors and aspiring authors trust Tandem to assist with every aspect of the publishing process from preparing proposals, identifying and approaching appropriate publishers, negotiating deals, and finalizing publishing agreements, as well as subsidiary rights, movie deals, dramatization rights, and ancillary rights. We welcome book projects of all kinds: fiction and non-fiction; how-to and inspirational; autobiographies and memoirs.Back to Top
We design and coordinate a personalized pre-draft program to optimize your selection in the Draft. You will complete a highly rigorous training regimen with our elite skills coaches, strength and conditioning trainers, nutritionists and media trainers to position you to excel against your competition at the Pre-Draft Combine and in your workouts and interviews with teams. Our team of agents will work together to determine your optimal workout schedule and use statistical advocacy and our strong relationships with NBA general managers and team personnel to influence your draft position and ensure a successful start to your NBA career.
An athlete's primary and most important source of income is his or her playing contract. Tandem's team of experienced negotiators have secured trendsetting, blockbuster contracts for our clients using every bit of leverage at our disposal. Our considerable expertise with the relevant Collective Bargaining Agreements and experience negotiating contracts with innovative terms means you get the contracts you deserve
Player Efficiency Rating. Win Share. Offensive Rating. NBA teams increasingly supplement traditional scouting and player evaluation with sophisticated statistical analysis. Tandem has stayed well ahead of the curve when it comes to using data to our clients' advantages. We utilize a combination of in-house research and outside statistical consultants to present analytics-based arguments to NBA teams in our draft and free agency efforts on behalf of our clients and to help guide and maximize our clients' off-season training regimens.
Tandem's experience includes placing players in all levels of international basketball. We have found competitive, stable and financially-lucrative environments for clients in several countries including Greece, Germany, Turkey, Israel, China and Russia. In fact, in 2008 Tandem agents negotiated the most lucrative contract--a record that still stands--in the history of European basketball. This 3-year, $20 million contract with Olympiacos Piraeus in Greece was net of taxes, and included both housing and a car--making it worth close to $35 million.Back to Top
Brand images don't come out of thin air. At Tandem, we take the time to get to know you, to ensure that we understand your values, personality and aspirations. And it's this information that we use to help you map your path, define yourself and construct who you want to be on the world stage--from your own brand development to endorsements to licensing. Our vast relationships also allow us to align you with like-minded companies and opportunities that truly suit your individuality. We help plan for when your playing days are over, providing expert advice on day-to-day needs and helping our clients become wise and independent decision-makers in their business lives.
Jordan Brand, Nike, adidas, Gatorade, Microsoft, AT&T and Subway are just a few of the big names with whom Tandem has successfully negotiated and executed endorsement deals. In addition to making sure every endorsement is smart financially, Tandem also ensures that each is authentic and consistent with your unique brand.
Basketball also has an undeniable international appeal. We understand how to navigate these markets and how to capitalize on your value and appeal well beyond the United States. Since first negotiating Shane Battier’s innovative deal with Chinese shoe brand PEAK in 2006, we have continued to target international endorsements.
Staying on top of all things digital requires skill, strategy and the savvy of Tandem's experts. Every tweet is another piece of your story, another way you engage with your fans and the public. And when companies are looking for endorsers, how you interact with your fans in the social sphere is of critical importance to them. The bottom line? Tandem understands that emerging media is integral to success in today's sports marketing. Whether athlete, broadcaster or publisher, we'll work with you to establish digital goals and then design innovative ways to make new media work for you.Back to Top
There’s something to be said for having a positive impact on the world we all share. And that’s something Tandem clients are known for. We have counseled clients on establishing foundations, determining their best opportunities for giving, developing fundraising programs and identifying strategic alliances with other well-established charities.
More importantly, we help our clients identify causes and outreach opportunities that are consistent with their interests. Tandem’s approach has resulted in numerous accolades for our athletes, including “Good Guy” awards from The Sporting News and NBA Community Assist Awards.
We deliver compelling and creative ways of thinking and executing communications strategies for clients. Driving engagement, activating brands, delivering key messages—it’s what we do. Knowing our clients inside and out, allows us to provide insight, guidance, and critical thought about the most effective ways to tell the story of your brand, product and/or event. We craft strategies that are targeted to specific media and media outlets. And our knowledge of the sports and entertainment industries is unrivaled.
Our Areas of expertise include:
• Media Relations
• Strategic planning
• Event creation and publicity
• Product publicity
• Author/book publicity
• Crisis management
• Launch strategy
• National media campaigns
• Grassroots publicity
We pride ourselves on our relationships with media, and we have spent decades developing a network of top editorial contacts across traditional and new media outlets. We have strong news sensibility and a thorough understanding of what makes for a newsworthy story. And that’s how we find the angle that makes you interesting to them.Back to Top